Thanksgiving is a wonderful time of year, so it’s no surprise that many hairstylists are looking for marketing ideas for hair salons in 2021. Thanksgiving is less than a month away, and you may be wondering what marketing strategies you should implement to increase your salon business.
That’s why we’ve put together this guide to help you think about how to best leverage this opportunity in your salon business.
What is the true meaning of Thanksgiving Day?
- What is the true meaning of Thanksgiving Day?
- Create a client loyalty program
- Social media Giveaway
- Offer “thank you” freebies
- Sent a “thank you” message to your clients
- Take advantage of all the winter celebrations to sell more
- Offer discounts for January appointments
- Offer group appointments for friends and family
- Encourage clients to buy gift cards
- Give your clients an occasion to thank you too
Thanksgiving is one of the most celebrated holidays in North America and Canada, and it’s the celebration that opens the winter holiday season. This celebration is the beginning of the year’s busiest season for small business owners, especially hair salon owners, with Cyber Monday, Black Friday, and Christmas coming.
Thanksgiving is celebrated on the 4th Thursday of November, and it’s all about expressing gratitude to your friends and family, eating turkey altogether, and reflecting on last year’s accomplishments.
Below, you will find some practical Thanksgiving marketing ideas to include in your hair salon strategy in 2021.
Create a client loyalty program
Creating a client loyalty program means rewarding their loyalty to your business and services.
A great idea to include in your salon’s Thanksgiving marketing strategy could be creating a list with your most loyal clients and printing some free hair salon loyalty cards to offer them. Usually, loyal clients prefer paying more for a high-quality service than choosing someone cheaper for a less pleasant salon experience. You’ve got your jackpot when you have a few clients like these, and you got to take good care of them.
Never forget, happy clients are loyal, so do your best to keep them happy and reward them with occasional discounts and free services in your hair salon. That’s the best client loyalty strategy you can have.
Social media Giveaway
This is the universal Thanksgiving marketing for salons: taking advantage of the free solution social media offers to all of us to promote our businesses. With Thanksgiving right around the corner, it’s time for you to boost some social media posts and let clients or potential clients know you’re grateful for their existence. Create a social media post to inform your audience about what discount you are offering in your hair salon.
Besides your boosted post, you can run a social media contest, or you can simply share before and after photos of your services, with some Thanksgiving quotes in your photo’s description.
Offer “thank you” freebies
Another Thanksgiving promotion idea for salons is to offer clients coming into your salon something for free. Be it a sample of a product you’re using, a little thank you chocolate, or a pumpkin spice latte while enjoying a haircut, all of these will make your clients feel valued and spoiled.
Sent a “thank you” message to your clients
Sending a thank you message to your clients not only shows your gratitude for them but also builds a stronger and loyal relationship.
Thank you messages to each of your clients should be included in your Thanksgiving marketing plan in 2021.
Take advantage of all the winter celebrations to sell more
November and December are the most prosperous months of the year for salons. With Black Friday, Cyber Monday, Thanksgiving, and Christmas, you don’t even have to worry about empty time slots in your calendar. Anyway, to guarantee your success, you have to inform clients about your discounts and seasonal offerings. Then, you can encourage your salon clients to book an appointment and get the chance to benefit from your holiday discounts.
Offer discounts for January appointments
You already know that January is a month when people simply get used to the idea of a fresh beginning, and for businesses, it is not a prosperous month at all.
To ensure your minimum income in January, there are a few tricks you can use. First of all, you know you can always count on your loyal clients. Therefore, if you haven’t done it yet, it’s time to offer them some loyalty cards and encourage them to come into your salon in January. And don’t forget to highlight your irresistible discounts and free services.
Another trick you can use to attract clients to your salon in January is to create a January salon contest and promote it on social media so that existing and potential clients can participate. So how to organize the contest? Well, you can say that every person who has an appointment during January can enter your Giveaway, and the prize can be something like a full-pack service in your salon, money, or anything you want.
Offer group appointments for friends and family
Your existing salon clients are your main marketers, so take advantage of this and encourage them to bring in new clients by creating group appointments. Let a client come with a family member or a friend, book them in the same time slot, and offer both of them a discount. This way, you will have your calendar full, and you’ll get some new clients too. Isn’t it a great Thanksgiving marketing idea in 2021?
Encourage clients to buy gift cards
What better way to say thank you to a dear one than offering a gift card? With this in mind, you can have some hair salon gift cards and ask clients if they’d be interested in purchasing one for a friend or a family member.
People used to give each other different presents at Thanksgiving, and when you can’t decide exactly what you want to buy, a gift card for a hair session is just perfect.
Give your clients an occasion to thank you too
You already know how to say “thank you” to your clients with a kind gesture, but did you think about how they could express their gratitude to you too? The best present your clients can do to you is to help you grow your business. Even if they make a group appointment bringing in someone new or simply spreading the word about you, this is an excellent sign that they appreciate you and value you just as much as you do.
If you want to encourage clients to make a kind Thanksgiving gesture for you, you can install a selfie station in your salon where they can take “instagrammable” photos. With some nice shoots and a hashtag, they’ll make everybody curious on social media about where pictures were taken and where your salon is.
Get prepared for Thanksgiving by printing some hair salon gift cards, loyalty cards, providing a selfie station, and publishing a Giveaway on your social media pages. After all these steps, there you are, with your Thanksgiving marketing strategy implemented.