You’re a great hair stylist and deserve a million clients – but how do you get the word out there and get more clients to fill up your chair?
With so much competition out there, it’s tough to make your mark as a hair stylist. Even if you’re incredibly talented. Which means you need to develop strategies to get your name out there. Your objective is to fill up your chair with bookings. Unfortunately, most hair stylist schools don’t teach marketing. Which is where we come in. Here are some proven strategies to get more clients.
In order to get more clients, you have to separate yourself from your competitors. The hair salon industry employs 1.4 million people. Which means you need to brand yourself and figure out what makes you special. What separates you from all the other hair stylists, even the other ones who work in the same salon.
Your brand should be included in everything you do. Whether that’s marketing, your logo, your business cards, and even how you dress and act. Branding helps build trust and will ensure people remember you when it’s time to get their hair cut.
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Don’t be afraid to put yourself out there as an expert. We have many customers like you, our sales are all professional in hair business and hair salons business, welcome to talk to our sales together, just send them your thought.
Use Cross Promotion to Get More Clients
Network and find resources who are willing to work with you to help each other out. Try contacting businesses that don’t compete but who are complimentary to see if they’re interested. One way to do that is to sponsor a local fashion show. Offer to do the hair for free as long as you’re mentioned as the stylist who did the work. That way, it’s a win-win situation.
Contact the local nail salon and work together to come up with a marketing campaign to help one another. It could be as simple as recommending one another on each other’s websites. You can also just hand out each other’s business cards. The more people you have who are willing to help promote you, the easier it will be to get more clients.
Offer a Promotion
Many places of business provide a promotion or discount to their loyal customers. You can try offering a promotion of 50% a haircut if the person opts to get their hair dyed by you as well. Buy business cards that feature a buy-ten-get-one-free promotion. That way, people will have the incentive to keep coming back to you time and again.
When the holidays come around, offer a promotion directly related to the holiday. Offer a Christmas special that gives people a free blow dry and hair styling with any purchase of a cut and full color. Sell hair styling products and offer a two-for-one deal. Don’t be afraid to get creative. It doesn’t have to be a big promotion, just remember that people like getting something for free. It’s a great way to get more clients.
Use Social Media
Social media is the perfect place for a hair stylist to get more clients. It’s incredibly easy if you formulate a well thought out strategy for social media. All you really need is your smartphone and you have everything you need to start a great campaign. Ask if you can feature photos a client’s before and after haircuts. Then post it on social media to show how talented you are.
Write a post about frequently asked questions. Shoot a video about what hairstyles look best on people in certain age groups. Post photos of great hairstyles for people with varying face shapes.
Social media is a great tool because it’s so easy to find your niche market. You can target them geographically, by how much money they earn, their age, and even their interests. You can even start a Facebook advertising campaign with as little as $1 per day.
Trust is huge in business. People don’t do business with businesses, they do business with people. Make sure you reward those people who have been kind enough to share how amazing you are. It doesn’t have to be a huge reward. Small items like a free shampoo can be enough to generate extra goodwill towards you. Also, consider buying promotional gifts complete with your information as a thank you gift.
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Don’t forget to measure how well your marketing strategies are going. If something isn’t working well, stop doing it or make adjustments. Otherwise, you’re wasting your time and money.
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